Radius Global Official Blog

Internet Marketing has turned another page in the way of doing businesses in Pakistan. People spend more time on internet rather than with their families. There are million examples to quote here. We no more spend traditional lives. People use internet whether they are in office, on the road, on dinner table, or while shopping. No matter where they are, but they are connected to their friends, favorite things, stars etc. Its sort of addiction, but fortunately this addiction is good in purpose. Its sort of learning medium too. Nothing is hidden from the world of Internet.

To show the craze of Internet in Pakistan, i do have few facts to quote here:

+ Around 18.5 million internet users in Pakistan i.e. 11% of total population (source: PTA & www.internetworldstats.com)

+ Pakistan is ranked among top 5 countries in terms of internet & mobile usage & growth (source: Morgan Stanley)

+ Conventional media consumption (e.g. newspapers, TV, etc.) has reduced & ppl generally ignore ‘push’ advertising

+ New media consumption (e.g. internet, mobile, etc.) is increasing exponentially & ppl tend to ‘pull’ what they like e.g. video-on-demand (YouTube)

+ 81% of internet users enter websites via a search engine (source: Forrester Research)

+ 77% of internet users search daily & 38% search four or more times daily (source: Piper Jaffary Investment Research)

Importance Of Social Media:

I have been writing on social media from quite some time. So, i think, there is no need to explain what social media is, and what are the benefits of social media. Just scroll down this page, and you will find couple of blogs on social media there. But still, I would like to rephrase the defination of social media here, because this blog is dedicated to all the businessmen in Pakistan, and very few business people know the importance of social media.

Social media is a next generation e-marketing tool. Its sort of word of mouth marketing involving peer to peer recommendations. For more information, please read blog “Scope of Social Media Marketing in 2010″.

Just go through the following eye-opening stats about social media usage in Pakistan.

+ 1,332,760 active Facebook users in Pakistan. 57% male : 43% female (www.nickburcher.com/)

+ Peer recommendation is more effective than a push strategy

+ 160% growth on linked-in in last 1 year

To conclude this blog, internet had brought a revolution in advanced countries earlier. Now, is the time for Pakistan. And i believe, in near future, we are going to hit in internet usage. People no more search for information, information itself reaches to the People through Internet. So, doing a business in Pakistan, without Internet is not only a mistake but also an evil. I, not only being an Internet Marketer but also as a normal Pakistani, strong recommend all the businesses to go for internet marketing strategies. Its most cost effective marketing tool currently available to perform all the functions not only effectively but also efficiently.

For further details and free advice about your company product’s current scenario and future prospects, you can contact our Internet Marketing Specialist either at (+92-321-5556262) or e-mail him at (afaq@radiusglobal.org) with your query and contact information. He will reply back as soon as possible.

Good luck! keep smiling and reading. :)