Google has made another change in its algorithm known as “Panda” and surprised many of website owners & Internet marketers with significant drop and raise in website traffic.
Unlike “Caffeine”, “Panda” is more intelligent and a big threat to websites with low quality & duplicate content to be penalized by Google, resulting in a drop in search engine ranking, thus reducing organic and targeted traffic, and eventually losing business opportunities and revenue.
Google Panda is
GOOD FOR:
• Websites with quality & unique content.
• Content writers
• Visitors
BAD FOR:
• Immature and new comer online marketers
• Agents / Companies try to fool their clients and google with duplicate content and keyword stuffing.
• Short term money making online ventures
Gear up & benefit from Google Panda
Let me give you some tips to get benefit from this new update.
1. Create quality, unique content
You need to create great & unique content that is beneficial to your site visitors. But still don’t ever lose your focus from your keywords.
2. Human first, search engine second
As many SEO specialists were suggesting a long time ago before Google Panda exist, the suggestion is in creating your website content, focus on your real audience first, then search engine second. This means: No keyword stuffing or duplicate content.
3. Rewrite your website content
This is probably resource intensive, but you might want to consider rewriting or removing your sites’ low quality and/or duplicate content.
Final Words:
To me Google Panda is a good development and it will help in developing good content and making the internet a better place.
Dear content writers this is a gift for you, get ready for work loads.
Happy Reading
For more about online marketing, keep visiting.
Author: Faheem ul afaq, CEO, Radius Global
Share
Translate
Subscribe
Posts
All Comments
My Visitors
Google has recently changed its indexing system to "Google Caffeine" from its former one, whats the name of the former one? That I don't know. But one thing is certain, that this will change they way websites rank on a keyword in which SEOs optimizes. But first, what is Caffeine?
The new algorithm Caffeine is the new indexing system of Google that provides fresher and faster results compared to the old indexing system. Which also means website rankings, blog posts, forum posts & published news changes rapidly over a short peroid of time. And this has been in the news since last year, that SEOs & internet marketers will have a new pain in the a.. coming their way. I remember Matt Cutts saying "create quality contents" but now I wonder if he will say "create latest quality contents". Caffeine does not only show us text results this time, it show also provide other types of contents like, videos (from youtube) and contents from social networks like twitter and facebook.
Caffeine is already in effect and many businesses are affected by it. Business websites who rely from search engines suffer from a fall in rankings which causes a decrease in traffic. New contents are pushed up while old contents ae pulled down. Now one question that may arise is "what if the no new content for the website? will its ranking continue to go down?".
We are still in the early phase of the implementation, we will see more changes in the upcoming days. Others may resort to creating a blog section for their websites in order to publish new and fresh contents so the the googlebot may pick it up.
By the way, its not the indexing system that they changed. Google also updated its algorithm.
For a free website analysis for search engine optimization contact Radius Global
Internet Marketing has turned another page in the way of doing businesses in Pakistan. People spend more time on internet rather than with their families. There are million examples to quote here. We no more spend traditional lives. People use internet whether they are in office, on the road, on dinner table, or while shopping. No matter where they are, but they are connected to their friends, favorite things, stars etc. Its sort of addiction, but fortunately this addiction is good in purpose. Its sort of learning medium too. Nothing is hidden from the world of Internet.
To show the craze of Internet in Pakistan, i do have few facts to quote here:
+ Around 18.5 million internet users in Pakistan i.e. 11% of total population (source: PTA & www.internetworldstats.com)
+ Pakistan is ranked among top 5 countries in terms of internet & mobile usage & growth (source: Morgan Stanley)
+ Conventional media consumption (e.g. newspapers, TV, etc.) has reduced & ppl generally ignore ‘push’ advertising
+ New media consumption (e.g. internet, mobile, etc.) is increasing exponentially & ppl tend to ‘pull’ what they like e.g. video-on-demand (YouTube)
+ 81% of internet users enter websites via a search engine (source: Forrester Research)
+ 77% of internet users search daily & 38% search four or more times daily (source: Piper Jaffary Investment Research)
Importance Of Social Media:
I have been writing on social media from quite some time. So, i think, there is no need to explain what social media is, and what are the benefits of social media. Just scroll down this page, and you will find couple of blogs on social media there. But still, I would like to rephrase the defination of social media here, because this blog is dedicated to all the businessmen in Pakistan, and very few business people know the importance of social media.
Social media is a next generation e-marketing tool. Its sort of word of mouth marketing involving peer to peer recommendations. For more information, please read blog “Scope of Social Media Marketing in 2010″.
Just go through the following eye-opening stats about social media usage in Pakistan.
+ 1,332,760 active Facebook users in Pakistan. 57% male : 43% female (www.nickburcher.com/)
+ Peer recommendation is more effective than a push strategy
+ 160% growth on linked-in in last 1 year
To conclude this blog, internet had brought a revolution in advanced countries earlier. Now, is the time for Pakistan. And i believe, in near future, we are going to hit in internet usage. People no more search for information, information itself reaches to the People through Internet. So, doing a business in Pakistan, without Internet is not only a mistake but also an evil. I, not only being an Internet Marketer but also as a normal Pakistani, strong recommend all the businesses to go for internet marketing strategies. Its most cost effective marketing tool currently available to perform all the functions not only effectively but also efficiently.
For further details and free advice about your company product’s current scenario and future prospects, you can contact our Internet Marketing Specialist either at (+92-321-5556262) or e-mail him at (afaq@radiusglobal.org) with your query and contact information. He will reply back as soon as possible.
Good luck! keep smiling and reading. :)
.jpg)
I dislike the old and traditional ways of participating in a conversation. Here I would like to start the "marketing triplets" (marketing in exactly three words). To help get you started, I would like to add few of my own:
Accelerating your business.
Analyze then deliver.
Optimized product value.
So, use your brain and come up with marketing triplets of your own. It will be fun, believe me! :)
Customers are lifeblood for all the businesses throughout the world. From my point of view, a good customer service is all about bringing customers back. Most importantly, customer service is strongly inter-linked with word-of-mouth. A bad customer service experience with a product or service multiplies its after affects many times when an infected customer discusses that experience with his or her peers. And we all know that, in this era of globalization and social networking, people trust more on peer recommendations rather than traditional ways of marketing.
That’s why most of the leading companies in world do have separate customer service departments. But unfortunately not all of them have been able to provide what their customers perceive and want from them. We have seen lot of businesses failing just because of poor customer service.
Case in point:
There are too many examples to quote here but I would like to share my personal bad experience with one of the leading telecom companies of Pakistan “Wateen Telecom”. I will take this live example to show “how big companies fail in providing customer service?”
I have (infact had) a Wateen Wireless Broadband Connection. I had been using Wateen services since 2008 but I hadn’t used internet service of Wateen from three months. But recently, at the time of need, Wateen discontinued the service. So, I called their 111-365-111 UN number to inquire about this termination of service matter and to renew my account. But it was all against my expectations.
First of all, I went through the voice prompts and looked for appropriate option to select, but unexpectedly there was no option for “recharge your account”. Then I opted for “0” to talk with the customer service representative. As per newly launched promotion by Wateen, I asked him to waive off my dues for last three months. CSR asked me to hold for a moment but, after a long hold of almost 10 minutes, he resumed the call and said, “This offer is for our valued customers only, and you don’t fall in that category. You need to submit all the pending dues”. And I freaked out after hearing that I, being their customer since last year or so, still don’t fall in the valued customers’ category.
I asked him,” Am I not your valued customer?”, and he responded, “No sir it’s not that, you are our valued customer, but this offer is for those customers who purchased the new connection in 2009 only”. Within no time, I responded, “How long I have been using your services?”. CSR replied, “But sir you purchased the connection in 2008”. I furiously replied, “As I have been using your services since 2008, so I must be your more valuable customer than those who purchased in 2009?”. And he kept silent for a moment and replied, “No sir, there is nothing I can do for you”.
I responded, “What do you mean by that? In other words, you are asking me to stop using your services, and through your connection, rite?” and he finally committed, “Yes sir, you can stop using our services”.
Ending note:
Well, customer service is an art but it’s also the only area where all the companies can achieve the impossible and make a difference by influencing customer's choices. I request all the readers of my article to share this case with your peers and set an example for all the companies to learn from these types of scenarios.
The whole purpose of this article is to create awareness of customer service value among companies and professionals. In this competitive world, we must focus on customer service through professional development training. We must train our teams on regular basis and should equip them with latest methods for handling queries of customers.
A vision without a proper plan and action is nothing. Give your business a winning edge this year by figuring out certain areas for improvement. We must focus on new and most productive ways of marketing of our products and services to achieve our objectives and goals in a most efficient and effective manner.
We all know that online marketing is the most cost effective and result-oriented medium of marketing today. Considering this fact, social media marketing is the best of all. So, this blog is all about social media marketing. I would like to answer the question of most of my peers that, “Is social media a fad? Or is it the biggest shift since Industrial Revolution?”
It’s a fact that social media is the easiest to justify in terms of ROI as compared to other marketing strategies. Let me quote some figures here first:
• According to the experts, “Generation Y” will outnumber “Baby Boomers” in year 2010. Out of them, 96% have already joined social networks.
• Interesting thing to know that, 1 out of 8 couples married in USA last year met through social networks.
• Facebook added 100 million users in less than 9 months. It means if Facebook were a country it would be the world’s 4th largest right after United States.
• 80% of the companies are using LinkedIn as their primary tool to find employees.
• 80% of twitter usage is through mobile devices. It means people love to update anywhere, anytime.
• Wikipedia has over 13 million articles.
• There are over 200,000,000 blogs on internet today. And above 50% of the bloggers post content or tweet daily, like me.
• About 80% of consumers trust peer recommendations. Only 14% trust advertisements.
• Only 18% of the traditional TV ads generate positive ROI.
• More than 1.5 million pieces of content are shared on Facebook daily.
• 24 of the 25 largest newspapers are experiencing record declines in circulation.
People say social media is the word of mouth. It’s not the word of mouth; it’s the world of mouth in fact. I believe that today, people care more about how their social graph ranks products and services than how Google ranks them. In current era we no longer search for news, the news finds us no matter where we are. Similarly, in near future, we no longer search for new products and services. They will automatically find us via social media.
So, social media isn’t a fad, it’s a fundamental shift in the way we communicate. It’s not an economy, it’s a people driven economy rather. So we must admit here that social media is not a fad. It’s a fundamental shift in the way we communicate. It’s definitely a biggest shift since Industrial revolution.
Following are some of my guidelines for successful social media marketing in 2010:
• Remember successful social media marketing programs involve listening and participation by audience.
• Beware of the fact that you are not the controller of the message. It’s always people driven communication.
• Always welcome participation, feedback and co-creation. Let people speak their own words and point of views.
• Don’t let people to change the road map. Focus should be on final objectives.
• Be patient and humble.
• Be optimistic and opportunistic.
• Be collaborative.
• Being fake is an evil.
• Don’t focus on just one social media network.
• Not listening to your audience is a crime.
• Never go against the rules of social networks.
• Excessive push strategy is a bad strategy.
